When it comes to matters of SEO, there are many schools of thought. In the past, small business owner websites could use unscrupulous means of rising in ranks via keyword stuffing and other black hat measures. Today, the major search engines such as Google, Yahoo, and Bing have created much stricter criteria for determining which websites will be featured towards the top of their search engine result pages. Because the algorithms are much more complicated, many people are hiring SEO professionals to help them in their pursuit of branding their company and increasing traffic.
An SEO company can help a small business owner dramatically increase their authority on the Internet by creating stellar content on their site and social media outlets. Link building is a crucial aspect of these services and can often help to increase a website’s rank in a short amount of time. Before the SEO professionals get started on link building and other services, they meet with the small business owner and learn their needs.
They carefully research the business and the industry the business is in so they can form a strong SEO strategy that will take place on multiple levels. The SEO team will then reach out to industry leaders and authoritative sources to form publishing relationships that benefit everyone involved. Having authoritative backlinks help to increase a business’ authority on the web.
Small business owners must have a strong web presence to be able to properly compete in today’s market. It is crucial white hat SEO methods are used so the right results can be achieved through key strategies. There are several keys that are crucial to rank increases:
- Stellar, authoritative content
- Authoritative backlinks
- Strong social media presence
- Local business directories
- Engaging press releases
- Deep linking directory submissions
- Video promotions
If you are a small business owner and have found your site is lacking the traffic you need for business success, contact PosiRank LLC. They provide a full spectrum of services to help small business owners rise in rank on search engine result pages so they can see increased traffic like never before. With these services, a small business can create an account and begin seeing results within a short amount of time.