Monthly Archives: May 2017

Reviews: How They Impact the Management and Public Perception of the Brand

All businesses have what is known as a brand. This is another way of saying what consumers think about the company and the products it has to offer. In the days before the Internet, brands were built through word of mouth, print advertising, and other forms of marketing. Today, online reviews play a major role in shaping what others think about a brand. Here are some of the ways that those review sites and paying attention to them must be part of the strategy for Local Brand Management.

Everyone Gets to Participate

The more popular review sites encourage anyone who has done business with a company to share their perceptions. This is one reason review sites have tools that make it possible to rate a company on several key aspects as well as leave more detailed remarks. The thing to remember is that some people are slow to let others know when they have a positive experience, but quick to post a scathing review when things don’t go well. Choosing to monitor those reviews and respond in a professional manner can be helpful in providing more balance and giving readers a little more to think about.

What’s Working and What’s Not

There is a lot of helpful information to obtain from those online reviews. A savvy business owner will be interested in feedback that has constructive criticism and suggestions as well as reading glowing reviews. In many cases, the content of those reviews can help an owner know when a product really doesn’t seem to work for a significant number of consumers, or when something needs to be done to improve the customer service efforts. Taking those comments seriously, especially when a number of people have the same opinion, has the potential to help the company grow.

Measuring the Reach

Do the reviews indicate that people are coming from out of town to try the restaurant or visit the store because of what they read in those reviews? If so, that means the positive reach of the reviews is working much the way word-of-mouth did in times past. Build on that by including more of what seems to capturing attention and spotlight that on the website and the social media accounts.

Never underestimate reviews as part of the brand management process. Put the data to good use and the business will be stronger than ever.

Concepts You Discover Through Ransomware For Dummies

Consumers may discover at some point that their computer is infected with a virus or malware. This software is a sophisticated design created to acquire access to personal information stored on computers. In some cases, the attacks are based on potential identity theft. Whereas others such as malware, are designed manipulate the consumer into following their demands. The following are details about malware and its effects.

What Does It Look Like?

The attack presents the consumer with a law enforcement-based message. It takes over the entire screen and will not let the consumer beyond this page. In some cases, the page has a web camera attached to allow the hacker to view their victim and gather information by recording them. On the screen are instructions for how to pay the ransom required to unlock the computer.

How Does It Affect Your Computer?

The denial of service software locks the computer. All files are encrypted in a manner in which the consumer cannot decode them and gain access. There is usually changes in the registry that allows the hacker to regain access to the files and control them.

How to Get Rid of It

The consumer must acquire professional recovery services to eliminate the malware and other viruses connected to the software. The technician will follow careful steps to remove the malware in safe mode. This prevents the hacker from maintaining control over any changes that are made. Next, they remove all the registry entries to prevent the hacker from gaining control again. An anti-virus program is used to remove any additional risks.

What Must You Do After the Removal Process?

The consumer must ensure that their anti-virus protection is up-to-date. They will need additional software that removes malware, trojan horses, and keylogger files. This is the best way to keep the computer secure.

Consumers educate themselves about imminent risks associated with internet use. In some cases, they could infect their computer with a virus or some form of malware. These effects of these infections could lead to a denial of service. Consumers who need more information about these threats should read Ransomware for Dummies today.